Questions
1
Someone who has responsibility for marketing decisions concerning a group of products is:
Answer:A product manager.
2
The paradigm that leads to more complex products at ever-increasing prices is ______________.
Answer: Product orientation
3
Which of the following best describes the decision making required in dealing with customer enquiries?
Answer: Unstructured, operational
4
Two systems are described as_________________ if a change in the outputs of one causes a substantial change in the state of the other.
Answer: Highly coupled
5
Chang and Chang observe that the competition is increasing the size of its warehouses. They have decided to do the same. They are following a _______________________ strategy.
Answer:Follow the leader
6
A facility with a design capacity of 1,000 units, an actual average of 800 units, and effective capacity of 850 units has a utilization of ______________ .
Answer:80%
7
Yield management is not especially useful where:
Answer:The service/product can be stored
8
Which of the following is true?
Answer:Value is what consumers are prepared to pay.
10
Structured decisions are also called_________________ decisions.
Answer: Programmable
