Questions and Answers on Production and Operations Management | Production and Operations Management MCQs

Questions
1 A strategy which aims to produce a perfect product which will suit everybody is called:
A Marketing orientation.
B Production orientation.
C Product orientation.
D Perfection orientation.

Answer:Product orientation.
2 Someone who is responsible for finding out what individual customers need, and explaining how the firm's products meet those needs, is a ______________.
A Brand manager
B Salesperson
C Sales manager
D Market research manager

Answer: Salesperson
3 Which of the following best describes strategic planning?
A 
Time horizon: Long-term
Level of detail: Summarised
Source: Mainly internal
B 
Level of detail: Summarised
Source: Mainly external
Degree of certainty: Certain
C 
Time horizon: Long-term
Level of detail: Summarised
Degree of certainty: Uncertain
D 
Time horizon: Long-term
Level of detail: Highly detailed
Source: Mainly external

Answer: 
Time horizon: Long-term
Level of detail: Summarised
Degree of certainty: Uncertain
4 Psychologists use the term_________________ to describe the way that individuals absorb information.
A Cognitive style
B Intelligence Quotient
C Human Computer Interaction
D Data Processing

Answer: Cognitive style
5 In a business continuity plan which of the following notification directories is the MOST important?
A Equipment and supply vendors
B Insurance company agents
C Contract personnel services
D A prioritized contact list

Answer:A prioritized contact list
6 An expansionist capacity strategy is NOT indicated when:
A A preemptive marketing strategy is used.
B Expansion will lead to economies of scale.
C Expansion is made in large increments.
D Capacity expansion is consistently ahead of demand.

Answer:Expansion will lead to economies of scale.
7 Costs that continue even if no units are produced are called
A Variable costs.
B Mixed costs.
C Marginal costs.
D Fixed costs.

Answer:Fixed costs.
8 Which of the following actions would be best if a firm faced highly seasonal demand for a perishable product?
A Hire and fire employees as demand fluctuates.
B Build up inventory when demand is low.
C Add warehouse and production building space to accommodate the highest period of demand.
D Offer a product with a complementary demand pattern.

Answer:Offer a product with a complementary demand pattern.
9 Which of the following is not a measure of utilisation?
A Uptime in a factory
B Number of hours available for production
C Room occupancy level in hotels
D Load factor for aircraft

Answer: Number of hours available for production
10 A strategy which aims to produce the maximum amount of goods at the lowest possible price is called:
A Production orientation.
B Selling orientation.
C Societal marketing.
D Cost orientation.

Answer: Production orientation.
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