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UGC NET(National Eligibility Test) Mass Communication and Journalism - Previous Years Solved Papers | Paper II November 2017

Questions
1. Aurobindo Ghosh’s Journal was :
  1. (1) Satyavadini
  2. (2) Dharma
  3. (3) Swadesimitran
  4. (4) Bala Bharathi

Answer:(2)

2. __________ are arbitrary, abstract and represent unseen phenomena.
  1. (1) Symbols
  2. (2) Signs
  3. (3) Rules
  4. (4) Codes

Answer:(1)

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3. Priming effect of Leonard Berkowitz focusses on :
  • (1) Political manipulations
  • (2) Television Violence
  • (3) Individualism
  • (4) Personal Relations

Answer:(2)

4. Who is the author of the book ‘Pen as my sword’ ?
  • (1) K. Rama Rao
  • (2) S.K. Rau
  • (3) M. Chalapathi Rao
  • (4) S. Prakasa Rao

Answer:(1)

5. The information processing theory argues that our cognitive resources are :
  • (1) Large
  • (2) Superflous
  • (3) Limited
  • (4) Unreliable

Answer:(3)

6. The positioning of news stories to highlight some aspects of a political issue is known as :
  • (1) Frame of reference
  • (2) Semantic noise
  • (3) Homophily
  • (4) Priming

Answer(4):

7. Which folk drama is known for its humour and social criticism ?
  • (1) Yakshagana of Karnataka
  • (2) Nautanki of Uttar Pradesh
  • (3) Kariyala of Himachal Pradesh
  • (4) Mohiniyattam of Kerala

Answer:(3)

8. Deliberate manipulation of communication was referred to as :
  • (1) Campaigning
  • (2) Propaganda
  • (3) Advertising
  • (4) Gossip

Answer:(2)

9. The concept of structural violence as related to mass communication can be traced to :
  • (1) Johann Galtung
  • (2) Jacob Thompson
  • (3) William Parker
  • (4) Mark Pearson

Answer:(1)

10. The lack of access to communication technology among people of different races, the poor, the disabled and the rural communities is known as :
  • (1) Group conformity
  • (2) Technically savvy
  • (3) Group deviance
  • (4) Digital divide

Answer:(4)

11. The ‘Copyright day’ is observed on :
  • (1) February 01
  • (2) October 15
  • (3) July 05
  • (4) April 23

Answer:(4)

12. Holism refers to :
  • (1) Interdependent systems exchange information
  • (2) Consists of sub-systems and supra-system affects every other part
  • (3) System have boundaries that separate them
  • (4) Interpenetrating systems freely exchange information

Answer:(2)

13. Logo is an identifying mark of a :
  • (1) Product
  • (2) Company
  • (3) Person
  • (4) Purchaser

Answer:(2)

14. Bernard Berelson developed the research method :
  • (1) Content analysis
  • (2) Telephone interview
  • (3) Action research
  • (4) Focus group discussion

Answer:(1)

15. Purposive Sampling is not amenable to :
  • (1) Field work
  • (2) Testing
  • (3) Descriptive statistics
  • (4) Inferential statistics

Answer:(4)

16. The textuality of television is considered as :
  • (1) Limited
  • (2) Indeterminate
  • (3) Monosemy
  • (4) Inter-textual

Answer:(4)

17. The Limited Effect Theory was developed by :
  • (1) Coillion Cowper
  • (2) John Abraham
  • (3) Elihu Katz
  • (4) Joseph Klapper

Answer:(4)

18. In innovation diffusion theory, those who directly influence early adopters are known as :
  • (1) Rejectors
  • (2) Enforcers
  • (3) Commentators
  • (4) Change agents

Answer:(4)

19. DPA is a news agency of __________.
  • (1) Spain
  • (2) Sweden
  • (3) Finland
  • (4) Germany

Answer:(4)

20. Identify the scale which is simply a system of assigning numbers to events :
  • (1) Ordinal scale
  • (2) Internal scale
  • (3) Nominal scale
  • (4) Ratio scale

Answer:(3)

21. E.M. Rogers’ work of ‘diffusion of innovations’ illustrates the power of :
  • (1) Meta-analysis
  • (2) Content analysis
  • (3) Group analysis
  • (4) Cognitive effects

Answer:(1)

22. Most commonly used method specially in studies relating to behavioural sciences :
  • (1) Observation Method
  • (2) Survey Method
  • (3) Interview Method
  • (4) Content Analysis Method

Answer:(1)

23. “The need for decolonisation and democratisation of information and communication” was propagated by :
  • (1) The New World Information and Communication Order (NWICO)
  • (2) Monopoly of broadcasting
  • (3) The Marxist Theory of Media and Society
  • (4) Copyright Policies

Answer:(1)

24. The term, objectivity rituals, is used in :
  • (1) News reporting
  • (2) Public relations
  • (3) Advertising
  • (4) Cultural communication

Answer:(1)

25. Identify one of the key recommendations of the First Press Commission :
  • (1) Setting up of the office of Registrar of Newspapers of India
  • (2) Abolition of Press Council of India
  • (3) Introduction of Article 19 (1) (A)
  • (4) Special privileges to newspaper owners

Answer:(1)

26. Assertion (A) : The do-it-yourself digital tools offer an audience public control over media environment.

Reason (R) : The dominant media models are resorting to unbridled supply of frivolous entertainment to survive.

Code :
  • (1) Both (A) and (R) are true.
  • (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
  • (3) (A) is true, but (R) is false.
  • (4) (A) is false, but (R) is true.

Answer:(1)

27. Assertion (A) : Editorial neutrality and political detachment are a great journalistic tradition.

Reason (R) : Partisan media systems result in an alliance between a section of the media and government, which is a positive result.

Code :
  • (1) Both (A) and (R) are true.
  • (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
  • (3) (A) is true, but (R) is false.
  • (4) (A) is false, but (R) is true.

Answer:(3)

28. Assertion (A) : There have been fast paced shifts in media management paradigms all over the world.

Reason (R) : The emergence of new semiotic socio-political order has affected the media economics to a large extent.

Code :
  • (1) Both (A) and (R) are true.
  • (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
  • (3) (A) is true, but (R) is false.
  • (4) (A) is false, but (R) is true.

Answer:(1)

29. Assertion (A) : The mainstream media managers have now lost the way to hold their audiences intact.

Reason (R) : For, in the new socio-technical world, audiences produce their own contents and meanings.

Code :
  • (1) Both (A) and (R) are true
  • (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
  • (3) (A) is true, but (R) is false.
  • (4) (A) is false, but (R) is true.

Answer:(2)

30. Assertion (A) : The convergent technology is transforming the socio-cultural orders all over the world.

Reason (R) : The new media have offered expanded options for the users to experiment with.

Code :
  • (1) Both (A) and (R) are true.
  • (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
  • (3) (A) is true, but (R) is false.
  • (4) (A) is false, but (R) is true.

Answer:(1)

31. Assertion (A) : The distinctions among different media are getting erased fast.

Reason (R) : The convergent digital technology has made the hybrid media possible.

Code :
  • (1) Both (A) and (R) are true.
  • (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
  • (3) (A) is true, but (R) is false.
  • (4) (A) is false, but (R) is true.

Answer:(1)

32. Assertion (A) : The counter-hegemonic media practices will be marginalised in due course.

Reason (R) : It is to neutralise the threat they pose to the established media order.

Code :
  • (1) Both (A) and (R) are true.
  • (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
  • (3) (A) is true, but (R) is false.
  • (4) (A) is false, but (R) is true.

Answer:(1)

33. Assertion (A) : The Indian film industry represents a splintered semiotics of inter-cultural integration.

Reason (R) : Films in India frequently project sub-cultural themes to exhibit identity integration.

Code :
  • (1) Both (A) and (R) are true.
  • (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
  • (3) (A) is true, but (R) is false.
  • (4) (A) is false, but (R) is true.

Answer:(2)

34. Assertion (A) : The issue of hyphenated identities dot the discourse of new international information and communication order.

Reason (R) : The issues of identity and culture often work against cultural homogenisation prompted by Western media.

Code :
  • (1) Both (A) and (R) are correct.
  • (2) Both (A) and (R) are correct, but (R) is not the correct explanation of (A).
  • (3) (A) is true, but (R) is false.
  • (4) (A) is false, but (R) is true.

Answer:(2)

35. Assertion (A) : Mutual understanding forms the basis of an open, two-way communication in Public Relations.

Reason (R) : For, it enables an organisation to influence public opinion, public judgement and public behaviour.

Code :
  • (1) Both (A) and (R) are true.
  • (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
  • (3) (A) is true, but (R) is false.
  • (4) (A) is false, but (R) is true.

Answer:(1)

36. Find out the correct chronological sequence of the following Newspapers.
  • (1) Forward, Bombay Chronicle, Swarajya, National Herald
  • (2) National Herald, Bombay Chronicle, Swarajya, Forward
  • (3) Bombay Chronicle, Swarajya, Forward , National Herald
  • (4) Swarajya, National Herald, Forward, Bombay Chronicle

Answer:(3)

37. Identify the correct Chronological sequence of the following television networks.
  • (1) Rupavahini, STAR, Zee TV, Al Jazeera
  • (2) STAR, Zee TV, Al Jazeera, Rupavahini
  • (3) Zee TV, Al Jazeera , Rupavahini, STAR
  • (4) Al Jazeera, Rupavahini, STAR, Zee TV

Answer:(1)

38. Write the correct sequence of the following top magazines of the world.
  • (1) Time, Reader’s Digest, Cosmopolitan, National Geographic
  • (2) Reader’s Digest, Cosmopolitan, National Geographic, Time
  • (3) Cosmopolitan, National Geographic, Time, Reader’s Digest
  • (4) National Geographic, Time, Reader’s Digest, Cosmopolitan

Answer:(2)

39. Find out the correct chronological sequence of the following films.
  • (1) Sita Bibaha, Joymati, Kalidas, Ayodyacha Raja
  • (2) Kalidas, Ayodyacha Raja, Joymati, Sita Bibaha
  • (3) Ayodyacha Raja, Joymati, Sita Bibaha, Kalidas
  • (4) Joymati, Sita Bibaha, Ayodyacha Raja, Kalidas

Answer:(2)

40. Identify the sequence of the following research studies.
  • (1) Communication and perception, War propaganda, experiments in mass communication, voter studies
  • (2) War propaganda, experiments in mass communication, voter studies, communication and perception
  • (3) Voter studies, War propaganda, experiments in mass communication, communication and perception
  • (4) Experiments in mass communication, communication and perception, voter studies, War propaganda

Answer:(3)

41. Match the following :

mass communication november 2017 paper ii q 41

Code :
  • (1) (ii) (iv) (i) (iii)
  • (2) (iv) (i) (iii) (ii)
  • (3) (i) (ii) (iii) (iv)
  • (4) (ii) (iii) (iv) (i)

Answer:(1)

42. Match the following :

mass communication november 2017 paper ii q 42

  • (1) (iv) (iii) (i) (ii)
  • (2) (iii) (iv) (ii) (i)
  • (3) (i) (ii) (iv) (iii)
  • (4) (ii) (i) (iii) (iv)

Answer:(1)

43. Match List-I with List-II :

mass communication november 2017 paper ii q 43

  • (1) (ii) (i) (iv) (iii)
  • (2) (i) (ii) (iii) (iv)
  • (3) (iv) (iii) (i) (ii)
  • (4) (iii) (iv) (ii) (i)

Answer:(1)

44. Match List-I with List-II :

mass communication november 2017 paper ii q 44

  • (1) (ii) (iv) (i) (iii)
  • (2) (iii) (ii) (iv) (i)
  • (3) (ii) (i) (iv) (iii)
  • (4) (iv) (iii) (ii) (i)

Answer:(1)

45. Match the following tag line :

mass communication november 2017 paper ii q 45

  • (1) (ii) (iv) (i) (iii)
  • (2) (i) (ii) (iii) (iv)
  • (3) (iv) (iii) (i) (ii)
  • (4) (iii) (i) (iv) (ii)

Answer:(3)

46. What was the issue related to the proliferation of media in the early twentieth century ?
  • (1) Media reach
  • (2) Social impact
  • (3) Passive excitement
  • (4) Competition among media

Answer:

47. The Geneva Convention wanted the promotion of educational films to :
  • (1) Export them
  • (2) Import them
  • (3) Encourage their circulation
  • (4) Support moral disarmament

Answer:(4)

48. The 1924 International Convention made the declaration that the trade and public exhibition of obscene matters are :
  • (1) A punishable offence
  • (2) A transient phenomenon
  • (3) To be exempted from customs duty
  • (4) Artistic representations

Answer:(1)

49. What was the other concern of the Convention ?
  • (1) Emphasis on traditional forms of silent diplomacy
  • (2) Use of newspapers for communication
  • (3) Use of media as instruments of diplomacy
  • (4) Understanding the new forms of media

Answer:(3)

50. The passage has an over-all description of mass media’s :
  • (1) Role for peaceful purposes
  • (2) Adoption of important treaties
  • (3) Use for educational communication
  • (4) Positive as well as negative use

Answer:(4)

UGC NET Mass Communication and Journalism November 2017 Paper III

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