Marketing Aptitude Quiz | Marketing Aptitude for IBPS/SBI Bank Clerk and PO Exams | Marketing Aptitude Multiple Choice Questions (MCQs) Answers | Marketing Aptitude Questions and Answers | Marketing Quiz | Marketing General Knowledge (GK)

Questions

171 The research which is basically concerned with establishing cause and effect relationship, is called

A exploratory research

B casual research

C predictive research

D diversified research

E technical research

View Answer Comment

Answer: Option [B]

172 Service marketing is the same as

A passive marketing

B instant marketing

C transaction marketing

D relationship marketing

E internal marketing

View Answer Comment

Answer: Option [C]

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173 The modern marketing concept assets that ‘marketing’ starts with the product idea and ends with

A exchange of money

B production of quality product

C sale of the product

D advertisement campaign

E customer satisfaction

View Answer Comment

Answer: Option [E]

174 Customer retention can be ensured by

A catchy slogans

B personalized services

C offering freebies

D offering loans at low rates

E giving incentives

View Answer Comment

Answer: Option [B]

175 Motivating customers to buy upgraded products when they had intended to buy something of lower value is known as

A upselling

B marketing

C cross selling

D forward selling

E channel marketing

View Answer Comment

Answer: Option [C]

176 Good customer service is an extended arm of

A internal marketing

B web marketing

C indirect marketing

D service marketing

E process marketing

View Answer Comment

Answer: Option [D]

177 The process of discovering patterns and relationship using the available customer data to reveal what customers want and how they act, is known as

A data mining

B data warehousing

C data matching

D data base

E data building

View Answer Comment

Answer: Option [E]

178 Margin contribution in the case of a loan account, means

A same as EMI

B stamp duty

C money paid by bank to borrower

D registration charges

E borrower’s own contribution for the venture

View Answer Comment

Answer: Option [E]

179 Telemarketing means

A marketing in person

B chatting on the phone

C selling telephones

D marketing through phone calls

E sending SMS messages

View Answer Comment

Answer: Option [D]

180 The goal of the marketing logistics system should be to provide ___?

A a targeted level of transportation expense ratio.

B a targeted level of promotional support.

C a targeted level of field support.

D a targeted level of customer service at the least cost.

E None of these

View Answer Comment

Answer: Option [D]

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