Marketing Aptitude Quiz | Marketing Aptitude for IBPS/SBI Bank Clerk and PO Exams | Marketing Aptitude Multiple Choice Questions (MCQs) Answers | Marketing Aptitude Questions and Answers | Marketing Quiz | Marketing General Knowledge (GK)

Questions

161 The sequence of a sales process is

A sale, call, lead and presentation

B presentation, lead, sale and call

C a call, a lead, presentation and sale

D presentation, sale, lead and call

E a lead, a call, presentation and sale

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Answer: Option [E]

162 Find the incorrect option. It sales promotion involves

A providing information

B building product awareness

C designing new products

D creating interest

E none of the above

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Answer: Option [A]

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163 Effective selling skills depend on

A pat performance

B sales call planning

C good dress sense

D good eye contact

E territory allocation

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Answer: Option [D]

164 The collective perception and impressions people have formed about an organizations product and/ or its services is known as its

A brand alert

B brand image

C brand value

D brand architecture

E brand attribute

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Answer: Option [B]

165 Product design is a function of

A marketing and research team

B front office staff

C back office staff

D loan section

E management

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Answer: Option [A]

166 A company’s ability to perform in one more ways that competitors cannot or will not match is known as it

A competitive positioning

B attribute positioning

C brand image

D attribute completion

E brand positioning

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Answer: Option [A]

167 Which of the following statements is true?

A Marketing is a waste of time

B Marketing sharpens the mind of the employees

C Marketing makes the company to go into loss due to higher expenses

D Marketing is a time-bond seasonal function

E Marketing is not required in profit-making companies

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Answer: Option [B]

168 Market research is necessary for

A Choosing the right products

B Selecting the right sales persons

C Marketing proper marketing decisions

D All of the above

E None of the above

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Answer: Option [C]

169 If marketing is done effectively which of the following is not required?

A Market research

B Market segmentation

C Advertisement

D Publicity

E None of the above

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Answer: Option [A]

170 Market survey means

A market plan

B market monitoring

C market research

D marketing strategies

E All of these

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Answer: Option [C]

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