E-Marketing - Questions & Answers for Competitive Exams | GkSeries

13. _________ is also known as cost plus pricing.

• [A] Mark up pricing
• [B] penetration pricing
• [C] geographical pricing
• [D] dual pricing

Answer: Option [A]

14. AGMARK standardization is given to ________

• [A] industrial goods
• [B] agricultural goods
• [C] imported goods
• [D] consumer goods

Answer: Option [B]

15. ________ is the first step in marketing

• [A] buying
• [B] selling
• [C] assembling
• [D] financing

Answer: Option [A]

16. Warehouse creates ________ utility.

• [A] place
• [B] time
• [C] form
• [D] storage

Answer: Option [B]

17. Selling is an act of __________

• [A] persuasion
• [B] illusion
• [C] forcing
• [D] communication

Answer: Option [C]

18. ________ creates a particular image in the minds of consumer

• [A] branding
• [B] personal selling
• [C] grading
• [D] product planning

Answer: Option [A]

19. The second element to effect the volume of sales is ________

• [A] promotion
• [B] product
• [C] price
• [D] distribution

Answer: Option [C]

20. ________ may be defined as the exchange of goods or services in terms of money.

• [A] price
• [B] product
• [C] grading
• [D] branding

Answer: Option [A]

21. ________ creates a non personal stimulation of demand in advertising

• [A] pricing
• [B] production
• [C] public relation
• [D] none of the above

Answer: Option [A]

22. Which of the following is NOT one of the five stages of the buyer decision process?

• [A] need recognition
• [B] brand identification
• [C] information search
• [D] purchase decision

Answer: Option [B]

23. Advertisement promotes ________

• [A] purchase
• [B] production
• [C] sales
• [D] all of the above

Answer: Option [C]

24. The main principle of cooperative marketing is ________

• [A] more profit
• [B] increased production
• [C] normal profit with service
• [D] all of the above

Answer: Option [C]