Questions
13. _________ is also known as cost plus pricing.
- [A] Mark up pricing
- [B] penetration pricing
- [C] geographical pricing
- [D] dual pricing
Answer: Option [A]
14. AGMARK standardization is given to ________
- [A] industrial goods
- [B] agricultural goods
- [C] imported goods
- [D] consumer goods
Answer: Option [B]
15. ________ is the first step in marketing
- [A] buying
- [B] selling
- [C] assembling
- [D] financing
Answer: Option [A]
16. Warehouse creates ________ utility.
- [A] place
- [B] time
- [C] form
- [D] storage
Answer: Option [B]
17. Selling is an act of __________
- [A] persuasion
- [B] illusion
- [C] forcing
- [D] communication
Answer: Option [C]
18. ________ creates a particular image in the minds of consumer
- [A] branding
- [B] personal selling
- [C] grading
- [D] product planning
Answer: Option [A]
19. The second element to effect the volume of sales is ________
- [A] promotion
- [B] product
- [C] price
- [D] distribution
Answer: Option [C]
20. ________ may be defined as the exchange of goods or services in terms of money.
- [A] price
- [B] product
- [C] grading
- [D] branding
Answer: Option [A]
21. ________ creates a non personal stimulation of demand in advertising
- [A] pricing
- [B] production
- [C] public relation
- [D] none of the above
Answer: Option [A]
22. Which of the following is NOT one of the five stages of the buyer decision process?
- [A] need recognition
- [B] brand identification
- [C] information search
- [D] purchase decision
Answer: Option [B]
23. Advertisement promotes ________
- [A] purchase
- [B] production
- [C] sales
- [D] all of the above
Answer: Option [C]
24. The main principle of cooperative marketing is ________
- [A] more profit
- [B] increased production
- [C] normal profit with service
- [D] all of the above
Answer: Option [C]
