Questions
37. Market segmentation is __________
- [A] dividing
- [B] targeting
- [C] positioning
- [D] differentiation
Answer: Option [A]
38. The process of subdividing total markets into several sub market is __________
- [A] market fluctuating
- [B] market positioning
- [C] market segmentation
- [D] market penetration
Answer: Option [C]
39. __________ goods are meant for final consumption.
- [A] consumer
- [B] convenience
- [C] shopping
- [D] specialty
Answer: Option [A]
40. A buyer makes a purchase of a particular product or a particular brand is termed as __________
- [A] purchase motives
- [B] patronage motives
- [C] selection motives
- [D] product buying motives
Answer: Option [D]
41. A careful study of __________ will facilitate the marketer in determining the size, from, style, colour, package
etc
- [A] market
- [B] manufacturers potential
- [C] consumer behavior
- [D] market segmentation
Answer: Option [C]
42. Motives refers to strong __________
- [A] behavior
- [B] emotions
- [C] needs
- [D] purchase power
Answer: Option [B]
43. Buying decision of a customer depends on his __________
- [A] price
- [B] promotion
- [C] product
- [D] attitude
Answer: Option [D]
44. A satisfied buyer is a silent __________
- [A] advertiser
- [B] promotion
- [C] salesman
- [D] target market
Answer: Option [A]
45. A consumer chooses an alternative which gives maximum __________
- [A] utility
- [B] usage
- [C] satisfaction
- [D] durability
Answer: Option [C]
46. The external factor of consumer behavior are also called as __________
- [A] environmental factors
- [B] consumer behavior factors
- [C] specific factor
- [D] product factors
Answer: Option [A]
47. __________ carry their goods from place to place in hand craft and sell them to the consumers at their door
steps.
- [A] street traders
- [B] pedlars
- [C] cheap jacks
- [D] hawkers
Answer: Option [D]
48. The purpose of segmentation is to __________ the changing pattern of consumers.
- [A] measure
- [B] access
- [C] identify
- [D] usage rate
Answer: Option [A]
