Questions
1. Modern marketing is _________
- [A] price oriented
- [B] consumer oriented
- [C] product oriented
- [D] profit oriented
Answer: Option [B]
2. A place for buying and selling activities is called _________
- [A] market
- [B] marketing
- [C] market research
- [D] market information
Answer: Option [A]
3. Mercatus means __________
- [A] buying
- [B] to trade
- [C] to assemble
- [D] to sell
Answer: Option [B]
4. The prime object of marketing is __________
- [A] profit
- [B] service
- [C] sales
- [D] consumer satisfaction
Answer: Option [D]
5. Marketing begins and ends with ________
- [A] consumer
- [B] transport
- [C] price
- [D] product
Answer: Option [A]
6. _________ is the most fundamental aspect for any merchandise transactions
- [A] packing
- [B] grading
- [C] insurance
- [D] financing
Answer: Option [D]
7. According to whom-"market includes both place and region in which buyers and sellers are in free
competition with one another"
- [A] pyle
- [B] kotler
- [C] drucker
- [D] clark and clark
Answer: Option [A]
8. _________ are networks that connect people within a company to each other and to the company network.
- [A] internets
- [B] extranets
- [C] bit streams
- [D] WWW
Answer: Option [B]
9. The exchange value of a good/service in terms of money is _________
- [A] price
- [B] product
- [C] buying
- [D] selling
Answer: Option [A]
10. The words used to convey the advertisement idea is _________
- [A] advertisement
- [B] advertisement research
- [C] advertisement copy
- [D] advertisement budget
Answer: Option [C]
11. Brand loyalty refers to product __________
- [A] identification
- [B] recognition
- [C] preference
- [D] insistence
Answer: Option [D]
12. Sales management deals with _________
- [A] sales
- [B] product
- [C] profit
- [D] market
Answer: Option [D]
