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SBI PO General Awareness Marketing Questions with Answers

1 B2C stands for :
A Business to Corporate
B Business to Consumer
C Business to Companies
D Business to Countries

Answer: Option [B]

The correct answer is Business to Consumer. B2C stands for business-to-consumer, as in a transaction that takes place between a business and an individual as the end customer.

2 Service marketing is known as :
A door to door marketing
B transaction marketing
C internal marketing
D relationship marketing

Answer: Option [B]

The correct answer is relationship marketing. Marketing of services is known as Relationship marketing. The goal of relationship marketing (or customer relationship marketing) is to create strong, even emotional, customer connections to a brand that can lead to ongoing business, free word-of-mouth promotion and information from customers that can generate leads.

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3 Cross selling is not effective for which one of the following products ?
A Mobile banking
B Debit cards
C Savings accounts
D Pension loans

Answer: Option [D]

The correct answer is Pension loans.

4 SME stands for
A Selling and Managing Employee
B Small and Medium-sized Enterprises
C Selling and Marketing Entity
D None of these

Answer: Option [B]

SME stands for small and medium-sized enterprises. Small and medium-sized enterprises (SMEs) are non-subsidiary, independent firms which employ fewer than a given number of employees. This number varies across countries. The most frequent upper limit designating an SME is 250 employees, as in the European Union.

5 Bank marketing means :
A Selling of various items in banks
B Selling of bank's products and services
C Selling of banks
D Acquiring bank

Answer: Option [B]

Bank marketing means selling of bank's products and services. Bank marketing deals with providing services to satisfy customers' financial needs and wants. Marketing of bank products refers the various ways in which a bank can help a customer, such as operating accounts, making transfers, paying standing orders and selling foreign currency.


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