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IBPS PO Marketing Awareness Multiple Choice Questions with Answers - GkSeries

6 What is the target group for SME loans ?
A All pensioners
B All IT professionals
C All small scale industries
D All of these

Answer: Option [C]

The correct answer is all small scale industries. All MSME Units including Proprietorship Firm/ Partnership Firm/ Closely held public & private limited company in Small & Medium industrial, trading and service sector under SSI, C&I and SBF Segments.

7 Cross selling is the basic function of :
A all employees
B all employers
C all sales executives
D all call center executives

Answer: Option [B]

Cross selling is the basic function of all employers. Cross-selling involves selling related, supplementary products or services based on the customer's interest in, or purchase of, one of your company's products. Its a great way of increasing customer loyalty and deeping customer relationships which in turn can improve customer lifetime value and retention.



8 In marketing, a "Prospect" means
A company portfolio
B a likely buyer
C distributor
D sales agent

Answer: Option [B]

In marketing, a "Prospect" means a likely buyer. A prospect is a potential client, someone who is in the market for your product and has the resources needed to buy it but has not purchased it yet. Once the prospect buys the product, which is always the end goal, they become a customer.

9 Which factor does not influence in Marketing ?
A Product demand
B Buyer behaviour
C Brand image
D Commodity number

Answer: Option [D]

The correct answer is Commodity number. Commodity codes are internationally recognised reference numbers. A code describes a specific product when importing or exporting goods.

10 Selling is :
A a super function of marketing
B a sub function of marketing
C different from marketing
D same as marketing

Answer: Option [B]

The correct answer is Option B. Selling is a sub function of marketing.

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