Questions
1
Hybrid marketing systems are also called ______________.
Answer:multichannel distribution systems
2
Marketing logistics involves getting the right product to the right customer in the right place at the right time. Which one of the following is not included in this process?
Answer:gathering customer's ideas for new products
3
Today, a growing number of firms now outsource some or all of their logistics to ______________
Answer:third-party logistics providers
4
A supply chain is made up of a series of processes that involve an input, a ______________, and an output.
Answer:transformation
5
______________ is a set of approaches utilized to efficiently intergrate suppliers ,manufacturers,warehouses,and stores,so that merchandise is produced and distributed,at the right quantities,to the right location ,and at the right time,in order to minimize system wide costs while satisfying service level requirements.
Answer:Supply chain management
7
Effective management of the ______________ process in supply chain enables the firm to identify productivity improvement opportunities and breakthrough projects.
Answer:returns management
8
______________ and physical distribution are the two major operations of logistics.
Answer:Materials Management
9
______________ is a part of supply chain management
Answer:Logistic management
10
The determination of transport rate and price are normally based on economic ,shipper and carrier factor, followed by alternative ______________
Answer:pricing strategies
