Questions
1
Historically, conventional channels have lacked the leadership to ______________
Answer:assign member roles and manage conflict
2
Which of the following should be the first step in designing a marketing channel?
Answer:identifying what consumers want from the channel
3
Channel members should be evaluated using all of the following criteria except which one?
Answer:channel leadership
4
In the 1980s, Toyota and Honda outcompeted American carmakers because they relied on suppliers for approximately ______________ percent of a car'svalue
Answer:80
5
The collective learning in the organization, especially how to coordinate diverse production skills and integrate multiple streams of technologies, is called
Answer:core competency
6
The procurement process in supply chain management renamed by Global Supply Chain Forum as ______________
Answer:Supplier relationship management
7
______________ is the process in supply chain that defines how a company interacts with its suppliers.
Answer:supplier relationship management
9
Production function of logistics is also called ______________
Answer:(c) both (a) and (b)
