Marketing Aptitude - Multiple Choice Questions (MCQs) and Answers for SBI Exam | Page-18

171 The research which is basically concerned with establishing cause and effect relationship, is called
A exploratory research
B casual research
C predictive research
D diversified research
E technical research

Answer: Option [B]
172 Service marketing is the same as
A passive marketing
B instant marketing
C transaction marketing
D relationship marketing
E internal marketing

Answer: Option [C]
173 The modern marketing concept assets that ‘marketing’ starts with the product idea and ends with
A exchange of money
B production of quality product
C sale of the product
D advertisement campaign
E customer satisfaction

Answer: Option [E]
174 Customer retention can be ensured by
A catchy slogans
B personalized services
C offering freebies
D offering loans at low rates
E giving incentives

Answer: Option [B]
175 Motivating customers to buy upgraded products when they had intended to buy something of lower value is known as
A upselling
B marketing
C cross selling
D forward selling
E channel marketing

Answer: Option [C]
176 Good customer service is an extended arm of
A internal marketing
B web marketing
C indirect marketing
D service marketing
E process marketing

Answer: Option [D]
177 The process of discovering patterns and relationship using the available customer data to reveal what customers want and how they act, is known as
A data mining
B data warehousing
C data matching
D data base
E data building

Answer: Option [E]
178 Margin contribution in the case of a loan account, means
A same as EMI
B stamp duty
C money paid by bank to borrower
D registration charges
E borrower’s own contribution for the venture

Answer: Option [E]
179 Telemarketing means
A marketing in person
B chatting on the phone
C selling telephones
D marketing through phone calls
E sending SMS messages

Answer: Option [D]
180 The goal of the marketing logistics system should be to provide ___?
A a targeted level of transportation expense ratio.
B a targeted level of promotional support.
C a targeted level of field support.
D a targeted level of customer service at the least cost.
E None of these

Answer: Option [D]


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