Marketing Aptitude - Multiple Choice Questions (MCQs) and Answers for SBI Exam | Page-17

161 The sequence of a sales process is
A sale, call, lead and presentation
B presentation, lead, sale and call
C a call, a lead, presentation and sale
D presentation, sale, lead and call
E a lead, a call, presentation and sale

Answer: Option [E]
162 Find the incorrect option. It sales promotion involves
A providing information
B building product awareness
C designing new products
D creating interest
E none of the above

Answer: Option [A]
163 Effective selling skills depend on
A pat performance
B sales call planning
C good dress sense
D good eye contact
E territory allocation

Answer: Option [D]
164 The collective perception and impressions people have formed about an organizations product and/ or its services is known as its
A brand alert
B brand image
C brand value
D brand architecture
E brand attribute

Answer: Option [B]
165 Product design is a function of
A marketing and research team
B front office staff
C back office staff
D loan section
E management

Answer: Option [A]
166 A company’s ability to perform in one more ways that competitors cannot or will not match is known as it
A competitive positioning
B attribute positioning
C brand image
D attribute completion
E brand positioning

Answer: Option [A]
167 Which of the following statements is true?
A Marketing is a waste of time
B Marketing sharpens the mind of the employees
C Marketing makes the company to go into loss due to higher expenses
D Marketing is a time-bond seasonal function
E Marketing is not required in profit-making companies

Answer: Option [B]
168 Market research is necessary for
A Choosing the right products
B Selecting the right sales persons
C Marketing proper marketing decisions
D All of the above
E None of the above

Answer: Option [C]
169 If marketing is done effectively which of the following is not required?
A Market research
B Market segmentation
C Advertisement
D Publicity
E None of the above

Answer: Option [A]
170 Market survey means
A market plan
B market monitoring
C market research
D marketing strategies
E All of these

Answer: Option [C]


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