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Marketing Aptitude - Multiple Choice Questions (MCQs) and Answers for SBI Exam | Page-12

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Questions
111 The sale aim of marketing is to
A increase profits
B increase sales
C increases production
D increase the number of employees
E all of the above

Answer: Option [E]
112 Product design is a function of
A loan section
B management
C marketing and research team
D front office staff
E back office staff

Answer: Option [C]
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113 The sale aim of marketing is to
A Increase branch network
B Increase profits
C Improve the balance sheet figures
D Increase production
E Increase recruitment

Answer: Option [B]
114 SWOT analysis is the analysis of
A sales, weaknesses, occupation and threats
B strengths, weaknesses, occupation and tests
C strengths, weaknesses, opportunities and threats
D strengths, weaknesses, occupation and threats
E none of the above

Answer: Option [B]
115 Non-product selling means
A selling service
B selling only one products
C selling seasonal products
D selling variety of products
E All of the above

Answer: Option [A]
116 Customization is useful for
A public relation
B call centre’s
C designing customer specific products
D motivating the staff
E none of the above

Answer: Option [C]
117 Market segmentation helps in
A focused marketing
B improved lead generation
C identifying the target group
D Both ‘a’ and ‘b’
E All of the above

Answer: Option [E]
118 Marketing segmentation involves
A dividing the products
B dividing the salesmen into homogeneous
C measuring the service level
D dividing the employees into talent
E None of the above

Answer: Option [E]
119 Market segmentation is useful for
A preferential marketing
B internal marketing
C target exiting clients
D identifying prospects
E All of the above

Answer: Option [A]
120 Market segmentation can be resorted to by way of
A segmenting by income
B segmenting geographically
C segmenting by age
D Both ‘a’ and ‘b’
E All of the above

Answer: Option [E]
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