Marketing Aptitude - Multiple Choice Questions (MCQs) and Answers for SBI Exam | Page-15

141 Marketing channel means
A outlets from where sales take place
B home delivery
C focusing sales on the single group
D courier service
E channel financing

Answer: Option [A]
142 Setting price of a product based on the buyer’s perception of value rather than on the seller’s cost is known as
A target profits pricing
B break even pricing
C value-based pricing
D cost plus pricing
E None of the above

Answer: Option [C]
143 Advertisements are required for
A motivating the employees
B boosting the sales
C boosting the production levels
D All of the above
E None of the above

Answer: Option [B]
144 In a selling process in today’s world
A the seller need not have product knowledge
B the seller should aim at customers satisfaction
C only standard product are sold
D no customization required
E only quantum of sales matter

Answer: Option [B]
145 The concept of selling is different from marketing and aims at profit maximization through
A customer satisfaction
B innovation and market research
C increasing sales volume of quality products
D satisfaction of customer needs
E solution of customer problems

Answer: Option [C]
146 Closing the sales means
A stop selling
B successful completion of a call
C close down marketing functions
D all of the above
E none of the above

Answer: Option [B]
147 Good selling skills involve
A empathy
B patience
C knowledge
D perseverance
E all of these

Answer: Option [D]
148 The performance of a salesperson can be enhance by
A increasing the number of products to be sold
B increasing the sales incentives
C appropriate training
D all of the above
E none of the above

Answer: Option [D]
149 The sales process being with
A sales closure
B sales meet
C lead generation
D customer identification
E sales presentation

Answer: Option [D]
150 The most essential quality of a good salesperson is
A production skills
B questioning skills
C curiosity
D good communication skills
E good appearance

Answer: Option [D]