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Marketing Aptitude - Multiple Choice Questions (MCQs) and Answers for SBI Exam | Page-11

101 The ultimate aim of marketing is to provide
A more staff
B more business to the company
C more production
D more products
E more profit

Answer: Option [B]
102 Proper marketing requires
A knowledge of products
B planning
C sympathy
D both ‘a’ and ‘b’
E both ‘a’ and ‘c’

Answer: Option [E]
103 Marketing strategy means
A networking
B ways to improve marketing activities
C ways to increase production
D old techniques of sales
E idea for further income

Answer: Option [B]
104 Selling is
A more than marketing
B same as marketing
C a sub-function of marketing
D offering discounts
E nothing to do with marketing

Answer: Option [C]
105 Situation analysis is useful for
A analysis of sales person’s performances
B analysis of capital markets
C SWOT analysis
D All of the above
E None of the above

Answer: Option [D]
106 The best promotional tool in any marketing is
A word of mouth publicity
B newsletters
C regional advertisements
D viral marketing
E pamphlets

Answer: Option [A]
107 The target group for home loans is
A salaried persons
B professionals
C individuals
D businessmen
E All of the above

Answer: Option [E]
108 Customer’s relationship with the bank is influenced by
A interest rates of the bank
B customers attitudes
C attitude of sales persons
D attitudes of bank staff
E All of the above

Answer: Option [C]
109 Market segmentation is useful for
A Identifying prospects
B Targeting existing clients
C Knowing customer’s testes
D Preferential marketing
E All of the above

Answer: Option [E]
110 One of the following is a target group for the marketing of internet banking
A all the educated customers
B all the customers
C all the computer educated customers
D only creditors
E All of the above

Answer: Option [C]

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