Marketing Aptitude - Multiple Choice Questions (MCQs) and Answers for SBI Exam | Page-19

181 The practice of going after a large share of a smaller market or subsets of a few markets is called

182 ____ has the advantage of being high in selectivity; low cost, immediacy, and interactive capabilities?

183 Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. ____includes practices such as falsely advertising “factory” or “wholesale” prices or a large price reduction from a phony high retail price?

184 Each salesperson is assigned to an exclusive area in which to sell the company’s full line of products or services in which type of sales forces structure?

185 Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods?

186 ____is screening newproduct ideas in order to spot good ideas and drop poor ones as soon as possible.

187 Referral means

188 USP of a product/ service means?

189 The meaning of ‘conversation’ in terms of sales is

190 Cross selling means