Marketing Aptitude - Multiple Choice Questions (MCQs) and Answers for SBI Exam | Page-19

181 The practice of going after a large share of a smaller market or subsets of a few markets is called
A turbo marketing
B concentrated marketing
C differentiated marketing
D undifferentiated marketing
E None of these

Answer: Option [B]
182 ____ has the advantage of being high in selectivity; low cost, immediacy, and interactive capabilities?
A Online
B Radio
C Outdoor
D Direct Mail
E None of these

Answer: Option [A]
183 Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. ____includes practices such as falsely advertising “factory” or “wholesale” prices or a large price reduction from a phony high retail price?
A Deceptive packaging
B Deceptive cost structure
C Deceptive promotion
D Deceptive pricing
E None of these

Answer: Option [D]
184 Each salesperson is assigned to an exclusive area in which to sell the company’s full line of products or services in which type of sales forces structure?
A Territorial sales force
B Customer sales force
C Hybrid sales force
D Product sales force
E None of these

Answer: Option [A]
185 Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods?
A PercentageofSales method
B Affordable method
C Objective andtask method
D Competitiveandparity method
E None of these

Answer: Option [D]
186 ____is screening newproduct ideas in order to spot good ideas and drop poor ones as soon as possible.
A Brainstorming
B Idea screening
C Concept development & testing
D Idea generation
E None of these

Answer: Option [B]
187 Referral means
A calling the existing purchasers
B Sales person
C all customers
D lead provided by operation staff
E all purchasers

Answer: Option [D]
188 USP of a product/ service means?
A Uniform Selling Practices
B Unique Selling Practices
C United Sales Persons
D Useful Sales Person
E Unique Selling Proposition

Answer: Option [E]
189 The meaning of ‘conversation’ in terms of sales is
A converting perspective customers into purchasers
B converting sellers into purchasers
C Designing new products
D conversion of religion
E converting purchaser into sellers

Answer: Option [A]
190 Cross selling means
A City to city sales
B selling with crossed finger
C selling products to existing customers
D selling with cross face
E cold calling

Answer: Option [C]


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