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Marketing Aptitude - Multiple Choice Questions (MCQs) and Answers for SBI Exam | Page-6

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Questions
51 Target market for housing loans will be
A NRI’s
B builders
C exciting clients
D person whom do not own a house
E person who own more than one house

Answer: Option [D]
52 Meaning of cross selling is
A cold calling
B city-city selling
C selling with cross face
D sales with crossed fingers
E selling to existing customers

Answer: Option [E]
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53 Online marketing is
A easier than traditional marketing
B same as face to face marketing
C voluminous task
D boring, as customers are not visible
E None of the above

Answer: Option [A]
54 ‘Conversion’ in sales language means
A converting a prospect into a client
B converting a seller into a buyer
C converting a buyer into a seller
D All of the above
E None of the above

Answer: Option [C]
55 Selling is
A same as marketing
B a sub-function of marketing
C more than marketing
D different from marketing
E none of the above

Answer: Option [B]
56 Post-sales activities include
A product design
B customer identification
C sales presentation
D customer apathy
E customer feedback

Answer: Option [E]
57 The most essential quality of good sales person is
A good communication
B good appearance
C questioning skills
D production skills
E curiosity

Answer: Option [A]
58 A ‘lead’ means
A a DSA
B a leader
C a leash
D a cold call
E an interested buyer

Answer: Option [E]
59 A cold call means
A calls made without prior appointment
B sales talk
C calls made in cold counties
D a futile exercise
E old product with new wrapping

Answer: Option [A]
60 The sales process being with
A sales meet
B sales presentation
C lead generation
D sales closure
E customer identification

Answer: Option [C]
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