Marketing Aptitude - Multiple Choice Questions (MCQs) and Answers for SBI Exam | Page-8

71 Leads for canvassing home loans accounts can be obtained from
A cement supplier
B audit departments
C individuals builders one’s own house
D builders
E brick manufacturers

Answer: Option [C]
72 The type of marketing involved in bank is
A service marketing
B indifferent marketing
C ruthless marketing
D commodity marketing
E transection marketing

Answer: Option [A]
73 Internet banking can be popularized by way of
A wide area network
B more ATMs
C higher prices
D reduced prices
E better technology

Answer: Option [E]
74 The target group for an ATM-cum-Debit Card is
A firms
B all primary school children
C all prisoners
D all existing and prospective customers
E other bank’s customers

Answer: Option [D]
75 Digital marketing is the same as
A cross-selling
B door-to-door marketing
C road-shows
D online marketing
E website designing

Answer: Option [D]
76 Motivation in marketing means
A market place
B inspiring counter staff to talk more
C inspiring sales persons to talk more
D inspiring sales persons to sell more
E market size

Answer: Option [D]
77 Market research is useful for
A deciding proper marketing strategies
B choosing the right products
C choosing the sales persons
D deciding the selling price
E all of the above

Answer: Option [A]
78 Marketing research is required for
A Deciding sales team numbers
B Deciding production level
C Deciding sales volume
D Deciding marketing strategies
E All of the above

Answer: Option [E]
79 Team building is required
A only for after sales service
B for cross selling
C only for lead generation
D all of the above
E none of the above

Answer: Option [B]
80 Source of sales leads are
A media outlets
B market research
C date mining
D promotional programs
E all of the above

Answer: Option [E]


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