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Marketing Aptitude - Multiple Choice Questions (MCQs) and Answers for SBI Exam | Page-3

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Questions
21 Sales forecasting involves study of
A sales planning
B proper selling price
C distribution outlets
D customer needs and demands
E All of the above

Answer: Option [E]
22 Transaction marketing involves selling of
A mere goods
B mere services
C repair work
D ideas and thoughts
E after-sales service

Answer: Option [B]
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23 Mutual fund business from existing bank customers can be mobilized
A road-shows
B carpet bombing
C telemarketing
D cross- selling
E online marketing

Answer: Option [D]
24 ‘USP” in marketing means
A Useful Sale Person
B Unique Selling Proposition
C United Sales Persons
D Uniform Selling Practices
E Unique Selling Practices

Answer: Option [B]
25 Bank marketing means
A buying of banks
B selling of banks
C merger of banks
D selling various items in bank
E selling bank’s products and service

Answer: Option [E]
26 The USP of a current account is
A low TDS
B no restriction transection
C high interest payable
D high minimum balance
E no need for KYC norms fulfillment

Answer: Option [B]
27 Aggressive marketing is necessitated due to
A globalization
B increased production
C increased competition
D increased job opportunities
E increased staff

Answer: Option [C]
28 Financial inclusion means
A retail banking
B financial data
C wholesale banking
D financial statements
E bringing all poor people under banking net

Answer: Option [E]
29 EMI is a marketing tool if
A it is very high
B it is very low
C it is increasing
D it is fluctuating
E it has no role as a marketing tool

Answer: Option [B]
30 Service marketing implies selling of
A only goods
B only services
C goods and services
D web servers
E various commodities

Answer: Option [C]
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