Marketing Aptitude Quiz | Objective Questions and Answers for SBI PO/Clerk Exam

31 The systematic gathering, recording and analysing of data with respect to a particular market is known as

A Market share

B Market profile

C Market research

D Marketing research

E Market segmentation

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Answer: Option [D]

32 Good competition helps in

A reduced sales

B improved brand image

C improved customer services

D more market share

E better customer profile

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Answer: Option [C]

33 A package which has a secondary usefulness after its contents have been consumed, is called

A Bulk package

B Consumer package

C Both ‘A’ and ‘B’

D Industrial package

E Dual use package

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Answer: Option [E]

34 Good public relation indicate

A Improved customer service

B Improved marketing skills

C Improved brand image

D All of the above

E None of the above

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Answer: Option [D]

35 Value added services means

A additional services

B additional staff

C additional production

D additional coat

E all of the above

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Answer: Option [A]

36 Which of the following is one of the four aspects of promotional mix?

A Sales planning

B Sales strategy

C Sales promotion

D Sales forecasting

E None of the above

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Answer: Option [C]

37 Sales promotion means

A loss

B profit

C pricing

D production cost

E any steps that are taken for the purpose of obtaining or increasing sales

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Answer: Option [E]

38 Full form of DSA is

A Delivery Staff Agency

B Direct Selling Agent

C Direct Supplier Agent

D Distribution and Supply Age

E Driving Sales Ahead

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Answer: Option [B]

39 Communication skills in the case of a DSA means

A being talkative

B giving lengthy speeches

C sending good SMS messages

D ability to continue the customer with the right choice of words

E being multi linguist

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Answer: Option [D]

40 Effective selling skills depend on

A sales call planning

B territory allocation

C effective lead generation

D effective communication skills

E all of the above

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Answer: Option [E]

Marketing Aptitude - Multiple Choice Questions (MCQs) and Answers for SBI Exam | Page-4

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