Marketing Aptitude - Multiple Choice Questions (MCQs) and Answers for SBI Exam | Page-4

31 The systematic gathering, recording and analysing of data with respect to a particular market is known as
A Market share
B Market profile
C Market research
D Marketing research
E Market segmentation

Answer: Option [D]
32 Good competition helps in
A reduced sales
B improved brand image
C improved customer services
D more market share
E better customer profile

Answer: Option [C]
33 A package which has a secondary usefulness after its contents have been consumed, is called
A Bulk package
B Consumer package
C Both ‘A’ and ‘B’
D Industrial package
E Dual use package

Answer: Option [E]
34 Good public relation indicate
A Improved customer service
B Improved marketing skills
C Improved brand image
D All of the above
E None of the above

Answer: Option [D]
35 Value added services means
A additional services
B additional staff
C additional production
D additional coat
E all of the above

Answer: Option [A]
36 Which of the following is one of the four aspects of promotional mix?
A Sales planning
B Sales strategy
C Sales promotion
D Sales forecasting
E None of the above

Answer: Option [C]
37 Sales promotion means
A loss
B profit
C pricing
D production cost
E any steps that are taken for the purpose of obtaining or increasing sales

Answer: Option [E]
38 Full form of DSA is
A Delivery Staff Agency
B Direct Selling Agent
C Direct Supplier Agent
D Distribution and Supply Age
E Driving Sales Ahead

Answer: Option [B]
39 Communication skills in the case of a DSA means
A being talkative
B giving lengthy speeches
C sending good SMS messages
D ability to continue the customer with the right choice of words
E being multi linguist

Answer: Option [D]
40 Effective selling skills depend on
A sales call planning
B territory allocation
C effective lead generation
D effective communication skills
E all of the above

Answer: Option [E]


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