Marketing Aptitude - Multiple Choice Questions (MCQs) and Answers for IBPS/SBI Exam | Page-2

11 Direct marketing is necessary for
A boosting sales
B better customer contacts
C having a focused approach marketing
D All of the above
E None of the above

Answer: Option [D]
12 Direct marketing means
A seminars
B face to face marketing
C indoor marketing
D online marketing
E none of the above

Answer: Option [B]
13 Retail banking means
A retail shopkeepers
B same as universal banking
C bank financing to retail traders
D giving consumer loans to various public
E None of the above

Answer: Option [C]
14 Marketing is the function of
A only qualified persons
B only sales persons
C only counter staff
D a collective function of all staff
E None of the above

Answer: Option [D]
15 Market segmentation means
A market share
B sales network
C distribution of territory
D segmentation of sales team
E division of market according to the requirement

Answer: Option [C]
16 Marketing strategies mean
A networking
B more hits per ATM
C technique for mergers
D ideas for new employment
E methods to improve marketing activities

Answer: Option [E]
17 One of the following is not included in the 7Ps of marketing. Find the same
A price
B production
C product
D promotion
E none of the above

Answer: Option [B]
18 Buyer resistance can be overcome by
A good negotiation
B good after sales service
C persuasive communication
D cordial relation between buyer and seller
E all of the above

Answer: Option [E]
19 The target group for credit cards is
A all exiting borrowers
B all card holders
C individuals with taxable income
D all of the above
E none of the above

Answer: Option [C]
20 The target group for SME (Small and Medium Enterprise) loans is
A all SSIs (Small Scale Industries)
B all salaried person
C all college professors
D all students
E all nurses

Answer: Option [A]


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