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Marketing Aptitude - Multiple Choice Questions (MCQs) and Answers for SBI Exam | Page-15

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Free download PDF of Marketing Aptitude multiple choice questions(mcqs) and answers for SBI/IBPS Exam. These Marketing Aptitude quiz objective questions answers include mcqs on market share, buyer resistance, market plan etc.
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(141) Marketing channel means
[A] outlets from where sales take place
[B] home delivery
[C] focusing sales on the single group
[D] courier service
[E] channel financing

Comment

Answer: Option [A]
(142) Setting price of a product based on the buyer’s perception of value rather than on the seller’s cost is known as
[A] target profits pricing
[B] break even pricing
[C] value-based pricing
[D] cost plus pricing
[E] None of the above

Comment

Answer: Option [C]

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(143) Advertisements are required for
[A] motivating the employees
B boosting the sales
[C] boosting the production levels
[D] All of the above
[E] None of the above

Comment

Answer: Option [B]
(144) In a selling process in today’s world
[A] the seller need not have product knowledge
[B] the seller should aim at customers satisfaction
[C] only standard product are sold
[D] no customization required
[E] only quantum of sales matter

Comment

Answer: Option [B]
(145) The concept of selling is different from marketing and aims at profit maximization through
[A] customer satisfaction
[B] innovation and market research
[C] increasing sales volume of quality products
[D] satisfaction of customer needs
[E] solution of customer problems

Comment

Answer: Option [C]
(146) Closing the sales means
[A] stop selling
[B] successful completion of a call
[C] close down marketing functions
[D] all of the above
[E] none of the above

Comment

Answer: Option [B]
(147) Good selling skills involve
[A] empathy
[B] patience
[C] knowledge
[D] perseverance
[E] all of these

Comment

Answer: Option [D]
(148) The performance of a salesperson can be enhance by
[A] increasing the number of products to be sold
[B] increasing the sales incentives
[C] appropriate training
[D] all of the above
[E] none of the above

Comment

Answer: Option [D]
(149) The sales process being with
[A] sales closure
[B] sales meet
[C] lead generation
[D] customer identification
[E] sales presentation

Comment

Answer: Option [D]
(150) The most essential quality of a good salesperson is
[A] production skills
[B] questioning skills
[C] curiosity
[D] good communication skills
[E] good appearance

Comment

Answer: Option [D]

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