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Marketing Aptitude - Multiple Choice Questions (MCQs) and Answers for SBI Exam | Page-17

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Free download PDF of Marketing Aptitude multiple choice questions(mcqs) and answers for SBI/IBPS Exam. These Marketing Aptitude quiz objective questions answers include mcqs on market share, buyer resistance, market plan etc.
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(161) The sequence of a sales process is
[A] sale, call, lead and presentation
[B] presentation, lead, sale and call
[C] a call, a lead, presentation and sale
[D] presentation, sale, lead and call
[E] a lead, a call, presentation and sale

Comment

Answer: Option [E]
(162) Find the incorrect option. It sales promotion involves
[A] providing information
[B] building product awareness
[C] designing new products
[D] creating interest
[E] none of the above

Comment

Answer: Option [A]

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(163) Effective selling skills depend on
[A] pat performance
B sales call planning
[C] good dress sense
[D] good eye contact
[E] territory allocation

Comment

Answer: Option [D]
(164) The collective perception and impressions people have formed about an organizations product and/ or its services is known as its
[A] brand alert
[B] brand image
[C] brand value
[D] brand architecture
[E] brand attribute

Comment

Answer: Option [B]
(165) Product design is a function of
[A] marketing and research team
[B] front office staff
[C] back office staff
[D] loan section
[E] management

Comment

Answer: Option [A]
(166) A company’s ability to perform in one more ways that competitors cannot or will not match is known as it
[A] competitive positioning
[B] attribute positioning
[C] brand image
[D] attribute completion
[E] brand positioning

Comment

Answer: Option [A]
(167) Which of the following statements is true?
[A] Marketing is a waste of time
[B] Marketing sharpens the mind of the employees
[C] Marketing makes the company to go into loss due to higher expenses
[D] Marketing is a time-bond seasonal function
[E] Marketing is not required in profit-making companies

Comment

Answer: Option [B]
(168) Market research is necessary for
[A] Choosing the right products
[B] Selecting the right sales persons
[C] Marketing proper marketing decisions
[D] All of the above
[E] None of the above

Comment

Answer: Option [C]
(169) If marketing is done effectively which of the following is not required?
[A] Market research
[B] Market segmentation
[C] Advertisement
[D] Publicity
[E] None of the above

Comment

Answer: Option [A]
(170) Market survey means
[A] market plan
[B] market monitoring
[C] market research
[D] marketing strategies
[E] All of these

Comment

Answer: Option [C]

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