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Free download PDF of Marketing Aptitude multiple choice questions(mcqs) and answers for SBI/IBPS Exam. These Marketing Aptitude quiz objective questions answers include mcqs on credit cards, direct marketing, retail banking etc.
(11)
Direct marketing is necessary for
[A]
boosting sales
[B]
better customer contacts
[C]
having a focused approach marketing
[D]
All of the above
[E]
None of the above
Comment
(12)
Direct marketing means
[A]
seminars
[B]
face to face marketing
[C]
indoor marketing
[D]
online marketing
[E]
none of the above
Comment
(13)
Retail banking means
[A]
retail shopkeepers
[B]
same as universal banking
[C]
bank financing to retail traders
[D]
giving consumer loans to various public
[E]
None of the above
Comment
(14)
Marketing is the function of
[A]
only qualified persons
[B]
only sales persons
[C]
only counter staff
[D]
a collective function of all staff
[E]
None of the above
Comment
(15)
Market segmentation means
[A]
market share
[B]
sales network
[C]
distribution of territory
[D]
segmentation of sales team
[E]
division of market according to the requirement
Comment
(16)
Marketing strategies mean
[A]
networking
[B]
more hits per ATM
[C]
technique for mergers
[D]
ideas for new employment
[E]
methods to improve marketing activities
Comment
(17)
One of the following is not included in the 7Ps of marketing. Find the same
[A]
price
[B]
production
[C]
product
[D]
promotion
[E]
none of the above
Comment
(18)
Buyer resistance can be overcome by
[A]
good negotiation
[B]
good after sales service
[C]
persuasive communication
[D]
cordial relation between buyer and seller
[E]
all of the above
Comment
(19)
The target group for credit cards is
[A]
all exiting borrowers
[B]
all card holders
[C]
individuals with taxable income
[D]
all of the above
[E]
none of the above
Comment
(20)
The target group for SME (Small and Medium Enterprise) loans is
[A]
all SSIs (Small Scale Industries)
[B]
all salaried person
[C]
all college professors
[D]
all students
[E]
all nurses
Comment
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