Marketing Aptitude - Multiple Choice Questions (MCQs) and Answers for SBI Exam | Page-20

(191) Promotion in Marketing means—
[A] selling the products through various means
[B] selling the product in specific areas
[C] passing an examination
[D] elevation from one grade to another
[E] None of these

Comment

Answer: Option [A]
(192) Sources of Sales Leads are—
[A] Media Outlets
[B] Market Research
[C] Promotional Programs
[D] Data Mining
[E] All of these

Comment

Answer: Option [E]

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(193) One of the methods for Market Monitoring is—
[A] to discuss with other sales persons
B to monitor media outlets
[C] to watch TV serials
[D] All of these
[E] None of these

Comment

Answer: Option [B]
(194) Market Expansion means—
[A] buying more companies
[B] firing more staff
[C] hiring more staff
[D] buying more products
[E] None of these

Comment

Answer: Option [E]
(195) Effective marketing helps in—
[A] creating a competitive environment
[B] building demand for products
[C] developing new products
[D] All of these
[E] None of these

Comment

Answer: Option [D]
(196) A Call in Marketing means—
[A] to visit the marketing site
[B] to phone the customers
[C] to call on prospective customers
[D] to visit the customers
[E] None of these

Comment

Answer: Option [C]
(197) One of the following is a target group for the marketing of Internet Banking?
[A] All the computer educated customers
[B] Only creditors
[C] All the customers
[D] All the educated customers
[E] All of these

Comment

Answer: Option [A]
(198) Innovation mean—
[A] Product Designing
[B] New ideas
[C] Impulse
[D] Both (1) and (2)
[E] None of these

Comment

Answer: Option [E]
(199) Service after sale is not the function of—
[A] Employees of the company
[B] Marketing staff
[C] Seller
[D] Director of the company
[E] All of the above are wrong

Comment

Answer: Option [B]
(200) What does AIDA stands for?
[A] Action, Interest, Demand, Attention.
[B] Advertisement, Interest, Desire, Attention.
[C] Advertisement, Interest, Demand, Acquire
[D] Attention, Interest, Desire Action.
[E] None of these

Comment

Answer: Option [D]

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