Download PDF
Free download PDF of Marketing Aptitude multiple choice questions(mcqs) and answers for SBI/IBPS Exam. These Marketing Aptitude quiz objective questions answers include mcqs on service marketing, sales forecasting, transaction marketing etc.
(21)
Sales forecasting involves study of
[A]
sales planning
[B]
proper selling price
[C]
distribution outlets
[D]
customer needs and demands
[E]
All of the above
Comment
(22)
Transaction marketing involves selling of
[A]
mere goods
[B]
mere services
[C]
repair work
[D]
ideas and thoughts
[E]
after-sales service
Comment
(23)
Mutual fund business from existing bank customers can be mobilized
[A]
road-shows
[B]
carpet bombing
[C]
telemarketing
[D]
cross- selling
[E]
online marketing
Comment
(24)
‘USP” in marketing means
[A]
Useful Sale Person
[B]
Unique Selling Proposition
[C]
United Sales Persons
[D]
Uniform Selling Practices
[E]
Unique Selling Practices
Comment
(25)
Bank marketing means
[A]
buying of banks
[B]
selling of banks
[C]
merger of banks
[D]
selling various items in bank
[E]
selling bank’s products and service
Comment
(26)
The USP of a current account is
[A]
low TDS
[B]
no restriction transection
[C]
high interest payable
[D]
high minimum balance
[E]
no need for KYC norms fulfillment
Comment
(27)
Aggressive marketing is necessitated due to
[A]
globalization
[B]
increased production
[C]
increased competition
[D]
increased job opportunities
[E]
increased staff
Comment
(28)
Financial inclusion means
[A]
retail banking
[B]
financial data
[C]
wholesale banking
[D]
financial statements
[E]
bringing all poor people under banking net
Comment
(29)
EMI is a marketing tool if
[A]
it is very high
[B]
it is very low
[C]
it is increasing
[D]
it is fluctuating
[E]
it has no role as a marketing tool
Comment
(30)
Service marketing implies selling of
[A]
only goods
[B]
only services
[C]
goods and services
[D]
web servers
[E]
various commodities
Comment
Take Mock Tests
Chapters