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Free download PDF of Marketing Aptitude multiple choice questions(mcqs) and answers for SBI/IBPS Exam. These Marketing Aptitude quiz objective questions answers include mcqs on sales promotion, marketing research, dual use package etc.
(31)
The systematic gathering, recording and analysing of data with respect to a particular market is known as
[A]
Market share
[B]
Market profile
[C]
Market research
[D]
Marketing research
[E]
Market segmentation
Comment
(32)
Good competition helps in
[A]
reduced sales
[B]
improved brand image
[C]
improved customer services
[D]
more market share
[E]
better customer profile
Comment
(33)
A package which has a secondary usefulness after its contents have been consumed, is called
[A]
Bulk package
[B]
Consumer package
[C]
Both ‘A’ and ‘B’
[D]
Industrial package
[E]
Dual use package
Comment
(34)
Good public relation indicate
[A]
Improved customer service
[B]
Improved marketing skills
[C]
Improved brand image
[D]
All of the above
[E]
None of the above
Comment
(35)
Value added services means
[A]
additional services
[B]
additional staff
[C]
additional production
[D]
additional coat
[E]
all of the above
Comment
(36)
Which of the following is one of the four aspects of promotional mix?
[A]
Sales planning
[B]
Sales strategy
[C]
Sales promotion
[D]
Sales forecasting
[E]
None of the above
Comment
(37)
Sales promotion means
[A]
loss
[B]
profit
[C]
pricing
[D]
production cost
[E]
any steps that are taken for the purpose of obtaining or increasing sales
Comment
(38)
Full form of DSA is
[A]
Delivery Staff Agency
[B]
Direct Selling Agent
[C]
Direct Supplier Agent
[D]
Distribution and Supply Age
[E]
Driving Sales Ahead
Comment
(39)
Communication skills in the case of a DSA means
[A]
being talkative
[B]
giving lengthy speeches
[C]
sending good SMS messages
[D]
ability to continue the customer with the right choice of words
[E]
being multi linguist
Comment
(40)
Effective selling skills depend on
[A]
sales call planning
[B]
territory allocation
[C]
effective lead generation
[D]
effective communication skills
[E]
all of the above
Comment
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