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Marketing Aptitude - Multiple Choice Questions (MCQs) and Answers for SBI Exam | Page-6

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Free download PDF of Marketing Aptitude multiple choice questions(mcqs) and answers for SBI/IBPS Exam. These Marketing Aptitude quiz objective questions answers include mcqs on market share, buyer resistance, market plan etc.
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(51) Target market for housing loans will be
[A] NRI’s
[B] builders
[C] exciting clients
[D] person whom do not own a house
[E] person who own more than one house

Comment

Answer: Option [D]
(52) Meaning of cross selling is
[A] cold calling
[B] city-city selling
[C] selling with cross face
[D] sales with crossed fingers
[E] selling to existing customers

Comment

Answer: Option [E]

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(53) Online marketing is
[A] easier than traditional marketing
[B] same as face to face marketing
[C] voluminous task
[D] boring, as customers are not visible
[E] None of the above

Answer: Option [A]
(54) ‘Conversion’ in sales language means
[A] converting a prospect into a client
[B] converting a seller into a buyer
[C] converting a buyer into a seller
[D] All of the above
[E] None of the above

Comment

Answer: Option [C]
(55) Selling is
[A] same as marketing
[B] a sub-function of marketing
[C] more than marketing
[D] different from marketing
[E] none of the above

Comment

Answer: Option [B]
(56) Post-sales activities include
[A] product design
[B] customer identification
[C] sales presentation
[D] customer apathy
[E] customer feedback

Comment

Answer: Option [E]
(57) The most essential quality of good sales person is
[A] good communication
[B] good appearance
[C] questioning skills
[D] production skills
[E] curiosity

Comment

Answer: Option [A]
(58) A ‘lead’ means
[A] a DSA
[B] a leader
[C] a leash
[D] a cold call
[E] an interested buyer

Comment

Answer: Option [E]
(59) A cold call means
[A] calls made without prior appointment
[B] sales talk
[C] calls made in cold counties
[D] a futile exercise
[E] old product with new wrapping

Comment

Answer: Option [A]
(60) The sales process being with
[A] sales meet
[B] sales presentation
[C] lead generation
[D] sales closure
[E] customer identification

Comment

Answer: Option [C]

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