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Marketing Aptitude - Multiple Choice Questions (MCQs) and Answers for SBI Exam | Page-10

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Free download PDF of Marketing Aptitude multiple choice questions(mcqs) and answers for SBI/IBPS Exam. These Marketing Aptitude quiz objective questions answers include mcqs on market share, buyer resistance, market plan etc.
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(91) In the cash of goods where consumer normally compares price, quality delivery, etc are called
[A] staple goods
[B] derived goods
[C] specialty goods
[D] shopping goods
[E] luxury goods

Comment

Answer: Option [D]
(92) Market share can be increased by increasing
[A] the sales
[B] competition
[C] raw material cost
[D] sethe sales staff
[E] the staff strength

Comment

Answer: Option [A]

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(93) Good marketing strategy envisage good and have which of proper
[A] networking of branches
B placement of counter staff
[C] high pricing
[D] product distribution
[E] relationship management

Comment

Answer: Option [E]
(94) Marketing plan helps in
[A] better systems
[B] better customer service
[C] better lead generations
[D] better results
[E] improve balance sheet

Comment

Answer: Option [D]
(95) Market segmentation is required
[A] for territory allocation
[B] for increasing profits
[C] to increase production
[D] for focused marketing
[E] for avoiding cold calls

Comment

Answer: Option [B]
(96) Which one of the following best describes the term ‘negative demand’?
[A] Consumers are unaware uninterested in a product
[B] Consumers begin to buy a product less frequently
[C] Consumers do not at all buy a product
[D] Consumers dislike a product and may even pay to avoid it
[E] purchases vary on a seasonal basis

Comment

Answer: Option [D]
(97) The target group for a car loan is
[A] all students
[B] all high income individuals
[C] all PPL persons
[D] bliral persons
[E] all car dealers

Comment

Answer: Option [B]
(98) Target group means
[A] group of people likely to buy the identified product
[B] all the marketing staff
[C] short-listed group
[D] all employees
[E] sales representatives

Comment

Answer: Option [A]
(99) The best promotional tool in any marketing is
[A] public relations
[B] advertisement
[C] viral marketing
[D] word of mouth publicity
[E] e-promotion

Comment

Answer: Option [B]
(100) 4Ps of marketing means
[A] promoting authority
[B] purpose, place, passion and product
[C] person, place, product and promotion
[D] primary marketing techniques
[E] none of the above

Comment

Answer: Option [E]

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