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Free download PDF of Marketing Aptitude multiple choice questions(mcqs) and answers for SBI/IBPS Exam. These Marketing Aptitude quiz objective questions answers include mcqs on market share, buyer resistance, market plan etc.
(101)
The ultimate aim of marketing is to provide
[A]
more staff
[B]
more business to the company
[C]
more production
[D]
more products
[E]
more profit
Comment
(102)
Proper marketing requires
[A]
knowledge of products
[B]
planning
[C]
sympathy
[D]
both ‘a’ and ‘b’
[E]
both ‘a’ and ‘c’
Comment
(103)
Marketing strategy means
[A]
networking
B
ways to improve marketing activities
[C]
ways to increase production
[D]
old techniques of sales
[E]
idea for further income
Comment
(104)
Selling is
[A]
more than marketing
[B]
same as marketing
[C]
a sub-function of marketing
[D]
offering discounts
[E]
nothing to do with marketing
Comment
(105)
Situation analysis is useful for
[A]
analysis of sales person’s performances
[B]
analysis of capital markets
[C]
SWOT analysis
[D]
All of the above
[E]
None of the above
Comment
(106)
The best promotional tool in any marketing is
[A]
word of mouth publicity
[B]
newsletters
[C]
regional advertisements
[D]
viral marketing
[E]
pamphlets
Comment
(107)
The target group for home loans is
[A]
salaried persons
[B]
professionals
[C]
individuals
[D]
businessmen
[E]
All of the above
Comment
(108)
Customer’s relationship with the bank is influenced by
[A]
interest rates of the bank
[B]
customers attitudes
[C]
attitude of sales persons
[D]
attitudes of bank staff
[E]
All of the above
Comment
(109)
Market segmentation is useful for
[A]
Identifying prospects
[B]
Targeting existing clients
[C]
Knowing customer’s testes
[D]
Preferential marketing
[E]
All of the above
Comment
(110)
One of the following is a target group for the marketing of internet banking
[A]
all the educated customers
[B]
all the customers
[C]
all the computer educated customers
[D]
only creditors
[E]
All of the above
Comment
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