Current Affairs Quiz 2024GKCourses AptitudeADRE 2.0EnglishUGC NET

Marketing Aptitude - Multiple Choice Questions (MCQs) and Answers for SBI Exam | Page-12

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Free download PDF of Marketing Aptitude multiple choice questions(mcqs) and answers for SBI/IBPS Exam. These Marketing Aptitude quiz objective questions answers include mcqs on market share, buyer resistance, market plan etc.
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(111) The sale aim of marketing is to
[A] increase profits
[B] increase sales
[C] increases production
[D] increase the number of employees
[E] all of the above

Comment

Answer: Option [E]
(112) Product design is a function of
[A] loan section
[B] management
[C] marketing and research team
[D] front office staff
[E] back office staff

Comment

Answer: Option [C]

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(113) The sale aim of marketing is to
[A] Increase branch network
B Increase profits
[C] Improve the balance sheet figures
[D] Increase production
[E] Increase recruitment

Comment

Answer: Option [B]
(114) SWOT analysis is the analysis of
[A] sales, weaknesses, occupation and threats
[B] strengths, weaknesses, occupation and tests
[C] strengths, weaknesses, opportunities and threats
[D] strengths, weaknesses, occupation and threats
[E] none of the above

Comment

Answer: Option [B]
(115) Non-product selling means
[A] selling service
[B] selling only one products
[C] selling seasonal products
[D] selling variety of products
[E] All of the above

Comment

Answer: Option [A]
(116) Customization is useful for
[A] public relation
[B] call centre’s
[C] designing customer specific products
[D] motivating the staff
[E] none of the above

Comment

Answer: Option [C]
(117) Market segmentation helps in
[A] focused marketing
[B] improved lead generation
[C] identifying the target group
[D] Both ‘a’ and ‘b’
[E] All of the above

Comment

Answer: Option [E]
(118) Marketing segmentation involves
[A] dividing the products
[B] dividing the salesmen into homogeneous
[C] measuring the service level
[D] dividing the employees into talent
[E] None of the above

Comment

Answer: Option [E]
(119) Market segmentation is useful for
[A] preferential marketing
[B] internal marketing
[C] target exiting clients
[D] identifying prospects
[E] All of the above

Comment

Answer: Option [A]
(120) Market segmentation can be resorted to by way of
[A] segmenting by income
[B] segmenting geographically
[C] segmenting by age
[D] Both ‘a’ and ‘b’
[E] All of the above

Comment

Answer: Option [E]

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