Marketing Aptitude - Multiple Choice Questions (MCQs) and Answers for SBI Exam | Page-8

(71) Leads for canvassing home loans accounts can be obtained from
[A] cement supplier
[B] audit departments
[C] individuals builders one’s own house
[D] builders
[E] brick manufacturers

Comment

Answer: Option [C]
(72) The type of marketing involved in bank is
[A] service marketing
[B] indifferent marketing
[C] ruthless marketing
[D] commodity marketing
[E] transection marketing

Comment

Answer: Option [A]

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(73) Internet banking can be popularized by way of
[A] wide area network
[B] more ATMs
[C] higher prices
[D] reduced prices
[E] better technology

Comment

Answer: Option [E]
(74) The target group for an ATM-cum-Debit Card is
[A] firms
[B] all primary school children
[C] all prisoners
[D] all existing and prospective customers
[E] other bank’s customers

Comment

Answer: Option [D]
(75) Digital marketing is the same as
[A] cross-selling
[B] door-to-door marketing
[C] road-shows
[D] online marketing
[E] website designing

Comment

Answer: Option [D]
(76) Motivation in marketing means
[A] market place
[B] inspiring counter staff to talk more
[C] inspiring sales persons to talk more
[D] inspiring sales persons to sell more
[E] market size

Comment

Answer: Option [D]
(77) Market research is useful for
[A] deciding proper marketing strategies
[B] choosing the right products
[C] choosing the sales persons
[D] deciding the selling price
[E] all of the above

Comment

Answer: Option [A]
(78) Marketing research is required for
[A] Deciding sales team numbers
[B] Deciding production level
[C] Deciding sales volume
[D] Deciding marketing strategies
[E] All of the above

Comment

Answer: Option [E]
(79) Team building is required
[A] only for after sales service
[B] for cross selling
[C] only for lead generation
[D] all of the above
[E] none of the above

Comment

Answer: Option [B]
(80) Source of sales leads are
[A] media outlets
[B] market research
[C] date mining
[D] promotional programs
[E] all of the above

Comment

Answer: Option [E]

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